How We Rank Betting Sites

Whether you are a betting pro or are just looking to register with your first bookmaker, finding the most suitable betting sites will be your priority. At betting.bet, we have partnered with the best betting sites in the business, giving punters a full list of top operators to compare. When ranking these betting sites, we focus on many different attributes, ensuring we are recommending bookies that tick many boxes for many players.

When conducting our research, we look into the design of the betting site, the offers available, the betting markets covered as well as how the brand approaches the subject of safe gambling. This is in addition to hundreds of other essential aspects. Below, we provide a run-through of the most important metrics we use when ranking UK betting sites for our users:

Reputation

Gauging a betting site's reputation is a tough task, which requires in-depth research from our team. When scoring an operator's reputation, we look into various areas, including past player reviews. Sifting through various impartial review sites, we gain an idea of recurring comments and feedback. In addition, we dig deep into industry news, ensuring we gain a well-rounded picture of what both players and figures in the gambling industry think.

Cash Out

At betting.bet, we are eager to recommend operators that put players in control, especially when it comes to their bankroll. This is why any betting operator offering Cash Out is ranked favourably by the betting.bet team. Betting sites with a Cash Out feature permit punters to settle a bet during the course of an event. This can be advantageous if the bettor believes their prediction is looking less likely after the event has begun. Subsequently, punters can minimise their losses and get a handle on their funds. We also look for operators offering Partial Cash Out when ranking providers, a feature that puts players in even more control of their funds.

Free Bets

Free bets are a huge focus for us when assessing the worth of an online bookmaker. However, when conducting our research, we go a lot deeper than simply ranking betting sites with the largest bonuses. We only value free bets that add true value to a player's betting journey. By studying all the terms and conditions of a bookies' free bets, we can gain a crystal clear picture of whether the free bets are up to scratch. This includes the validity period, rollover requirements, deposit requirements and eligible markets. We also like to see bookmakers that offer a range of different free bet promotions. By doing so, they show that they are looking to accommodate all types of bettors with all types of gambling preferences.

Online Betting Promotions

While free bets are the most in-demand betting promotion, we enjoy seeing a diverse range of betting deals from a bookmaker. A well-rounded list of betting offers can not only keep players engaged and having fun, but also support them in managing their bankroll. Types of promotions we look for include:

Betting Odds

Although betting odds can come in various formats, they are all designed to show the likelihood of a particular outcome. Plus, a slight change in odds can be the difference between a good win and a life-changing one. This is why we are keen to profile betting sites that promote generous odds across a large spectrum of sports betting markets. When delving into this area, we compare odds on the same markets across all bookmakers, seeing exactly where each bookmaker sits when it comes to odds value.

Customer Service

When deciding if a betting site is worth recommending, we will pay a great deal of attention to the way in which the operator approaches customer support. By posing as customers and mystery shopping, we get to experience what the customer experiences. As well as seeing what types of support are on offer, we also concentrate on the response times and just how helpful the customer support representative or automated responses are.

Markets Available

Many betting sites offer a variety of sports to bet on. In our opinion, the most attractive are those covering both popular and niche markets extensively. Whether you enjoy betting on a plethora of sports or are only interested in racing, knowing that your operator can accommodate you should you change your mind will be a comfort. Plus, with a wide range of options, players can carve out the most suitable betting experience for them.

Mobile Compatibility

With more than 90% of online bets now placed using smartphones, all great betting sites need to be mobile-compatible and have the ability to adapt to all screen sizes. Any betting sites that do not offer a seamless mobile betting experience will be scored down by our team of analysts. In recent years, many of the top betting operators have gone on to launch mobile apps, further enhancing the service they can offer players on the go.

Services and Features

The more features a betting site has for players to tap into, the better. This is because innovative features can broaden a player's betting opportunities, often adding more excitement and winning possibilities. Some typical examples of sought-after features we look for include In-play Betting, Live Streaming and Bet Builder. Our team considers such additional features to be beneficial when rating betting companies.

Aesthetics & Functionality

When it comes to betting sites, aesthetics are hugely important. This is because a well-designed, intuitive betting website can have a significant bearing on the overall experience a player receives. When ranking operators, we focus on the layout, brand colours and general functionality of the site, ensuring finding the information is an uncomplicated and seamless process. When conducting these tests, we visit the operator on both mobile and desktop devices, giving us a 360-degree view of how the site performs.

Content

As well as offering a quick and efficient way to place bets, we also value betting sites that provide regular helpful content to its players. Many top operators will take the time to write sports betting previews, betting strategy advice and other helpful content. This goes a long way in impressing the betting.bet team!