Betting Sites Go Ad Mad For Cheltenham!

Online bookies use Cheltenham as the perfect opportunity to generate new customers, maximising on the increased focus on horse racing betting over the 4-day Festival...

Betting Sites Go Ad Mad For Cheltenham!
Betting Sites Go Ad Mad For Cheltenham!

Cheltenham Festival is, without doubt, the most anticipated event on the sports calendar, especially for online betting sites, bookmakers, and sportsbooks. The Festival generates interest not only in sporting media, but mainstream media too, making the event more than just the pinnacle of racing in the UK.

On average, 1.5 million people tune in to watch the Cheltenham Festival action. However, in recent years, many have chosen to livestream Cheltenham races via betting sites such as William Hill and Tote.

Online bookies use Cheltenham as the perfect opportunity to generate new customers, capitilising on the increased focus on horse racing betting over the 4-day period.

As an advertiser for betting sites and brands, we have our work cut out updating betting offers and promotions for the Festival. New betting sites and traditional bookies fight for ad space and attention to outshine one another, and it is fascinating to watch!

During the Festival week, we will see betting site adverts splattered all over media websites, especially sport-themed online media. And that's just the beginning.

Betting companies are also known for leveraging high-profile celebrity figures and sporting stars in their Festival marketing materials. These often include retired legends of the sport. For example, champion jockeys and arch-rivals Ruby Walsh and Sir Tony McCoy are at the forefront of Paddy Power and William Hill marketing campaigns this year, making the advertising more attractive to new and existing punters alike!

Top Bookies and Their Cheltenham Ads

William Hill's Cheltenham offers are being promoted across several major news and media sites, including the Racing Post. From large print adverts to interviews with William Hill board members, William Hill go above and beyond to stamp its name as the Festival betting site of choice.

Paddy Power also runs multiple campaigns running across leading news sites, including the Daily Mirror and the Sun. The bookie takes this opportunity to promote its sports betting and casino games, including the long list of unique betting promotions that it has to offer to racing bettors. These include a generous Cheltenham NRNB deal and BOG this year!

Betfair has gone with a more traditional racing approach, engaging with leading female jockey Rachael Blackmore in their Cheltenham marketing. Betfair has utilised its brand colours of yellow and black to stand out and cause a real buzz. With International Women's Day having just been celebrated, this is both a clever and honourable direction for the betting site to go down.

Free Bet Ads

As Cheltenham week approaches, National newspapers have free bet ads plastered over the front and back of the newspapers, engaging punters who like to wade through racecards and offers in a more traditional manner. At, we run the rule over Cheltenham Festival free bets, with our team going to great lengths to profile the best of the best! This year, we are seeing some truly amazing promotions from Bet365, Betfred, Coral and Ladbrokes.

Cheltenham Festival Ads on Social Media

In recent years, the use of social media influencers and YouTube stars to reach new customers has become more prevalent in one of the most competitive industries in the world. This starts from the beginning of March, with user timelines packed with Cheltenham adverts. Social Media channels such as Facebook, Instagram, Twitter and TikTok also offer creative ways for betting sites to promote safe gambling messages, which are hugely important for key betting events like the Cheltenham Festival.

New Betting Sites for Cheltenham

This year, we have seen the arrival of several new betting sites. These include the iconic BETMGM brand and NAGS Bet, to name a few. BETMGM has dominated the all-weather flat racing coverage and is looking to join the other major players in the industry. They have sponsored the County Handicap Hurdle on the final day of the Festival, shortly before the feature race of the week, The Cheltenham Gold Cup.

NAGS Bet is another new betting site that was launched literally days before the Festival. The brand is a horse racing-themed bookie, making it the perfect betting resource for the Festival.

To Conclude...

The popularity of sports and betting has never been higher, and no doubt, moving forward next year, marketing agencies and betting sites will be pushing the boundaries further to appeal to even more diverse audiences. Whichever direction Cheltenham Festival betting marketing goes down, we at will remain at the helm, giving you the latest news, odds, offers and tips!