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Euro 24 - Best Betting Sites

Where to get the best value for your betting for the European Championship in Germany.

We are just two days away from the start of the European Championships, with Germany hosting Scotland on Friday night. It hardly seems like yesterday since the Champions League Final finished, and already we have an amazing summer of football ahead. So, for all those bettors out there who love a few quid on the football, we take a look at the best betting sites for you to check out.

We will be considering 5 factors:

  1. Odds
  2. Markets
  3. Initial Sign-Up Offer
  4. Ongoing Promotions
  5. Match Promotions

1. Odds:

Betting odds seem to be tighter than ever at the moment, with online betting sites squeezing the margins as the Gambling Commission keeps tightening rules on licence holders (bookmakers) with stringent regulations, all because a handful of punters can't bet responsibly. Back to the point at hand, odds: when betting, it's always best to get the biggest profit back on every bet. We will look at the opening game of the tournament to see who’s offering the best odds as well as England's game with Serbia.

Best Odds Germany v Scotland - Match Result

BookmakerGermanyDrawScotland
Matchbook2/75/110/1
William Hill2/75/110/1
BetVictor2/75/110/1
888sport2/75/110/1
Betfair Sportsbook2/75/110/1
Coral2/75/110/1
BetMGM UK2/75/110/1
BetUK2/75/110/1
LiveScore Bet2/75/110/1
QuinnBet2/75/110/1
Betfair2/75/110/1
Skybet1/49/210/1
Paddy Power1/49/210/1
Betfred1/49/210/1
Star Sports1/49/210/1
Sporting Index1/49/210/1
Betway1/49/210/1
Ladbrokes1/49/210/1
Midnite1/49/210/1
BetGoodwin1/49/210/1
VBet1/49/210/1
AK Bets1/49/210/1
Unibet1/49/210/1
BoyleSports1/417/49/1
Spreadex1/424/59/1
10bet1/424/59/1
Bet3651/424/59/1

Best Odds Serbia v England - Match Result

BookmakerEnglandDrawSerbia
BetMGM UK9/2015/411/2
Betfred9/2015/411/2
Skybet2/5100/3013/2
Paddy Power2/517/513/2
William Hill2/517/513/2
888sport2/517/513/2
Betfair Sportsbook2/517/513/2
Unibet2/517/513/2
Spreadex2/518/57/1
BetVictor4/918/57/1
Coral4/917/56/1
BetUK4/917/56/1
Sporting Index4/917/56/1
LiveScore Bet4/917/56/1
QuinnBet4/917/56/1
Betway4/917/56/1
Ladbrokes4/917/56/1
Midnite4/917/56/1
BetGoodwin4/917/56/1
VBet4/917/56/1
AK Bets4/917/56/1
BoyleSports4/917/56/1
10bet4/917/56/1
Star Sports4/917/56/1
Bet3654/918/57/1
Matchbook4/11100/3013/2

Analysis - Match Result Odds

So, we can see straight away that this match looks like the Scottish won’t be celebrating in Munich, as the best price you can get is 4/7. With most bookies having almost identical odds, this is the same for Serbia v England. For this, we need to look at other markets where betting odds really make a difference, especially if your bet comes in. I have picked out the best odds available for the 'Correct Score' market. Please bear in mind other bookmakers have the same best overall odds for scores.

Correct Score Odds - Serbia v England

ScorelineBookmakerOdds
England 2-0BetMGM UK6/1
England 1-0Betfred11/2
England 2-1BoyleSports19/4
Draw 1-1Bet36515/4
England 3-0BetMGM UK7/1
England 3-1BoyleSports13/2
Draw 0-0Bet3658/1
England 4-0Betfred14/1
Serbia 1-0BoyleSports20/1
Serbia 2-1BoyleSports22/1
Draw 2-2BetVictor17/1
England 4-1Betfred16/1
England 3-2Betfred25/1
England 5-0Bet36528/1
Serbia 2-0BoyleSports50/1
England 4-2Betfred28/1
England 5-1Bet36535/1
Serbia 3-1BoyleSports75/1
Serbia 3-2BoyleSports80/1
Draw 3-3Bet365100/1
England 6-0Bet365100/1
Serbia 3-0BoyleSports150/1
England 6-1Bet365150/1
England 10-0Bet3651000/1
England 5-2Betfred150/1
England 9-0Bet3651000/1
Serbia 9-0Not listed-
England 7-1Bet365500/1
England 7-0Bet365500/1
England 6-2Bet365750/1
Serbia 4-3BoyleSports750/1
England 8-0Bet3651000/1
Serbia 4-1BoyleSports2000/1
Serbia 4-0BoyleSports3000/1
Serbia 4-2BoyleSports3000/1
England 4-3Bet3655000/1
Serbia 5-1BoyleSports5000/1
Serbia 5-2BoyleSports5000/1
Draw 4-4BoyleSports10000/1
Serbia 5-0BoyleSports10000/1
Serbia 6-1BoyleSports10000/1
Serbia 6-0BoyleSports10000/1
Serbia 7-1BoyleSports10000/1
Serbia 7-0BoyleSports10000/1
Serbia 6-2BoyleSports10000/1

As suspected Bet365, BetVictor and Betfred lead the way. These brands are nearly always best for 'Football Betting Odds'. It's good to see newcomer BETMGM being competitive with football after taking the UK betting scene with storm in the last 18 months, which they should do after spending millions on marketing. 

Competitive Odds at Bigger Prices

I have picked out a 'Correct Score' for the England v Serbia game, a 2-0 victory for the English, to find out which are the best bookies with the best odds range in betting markets where odds really do matter. When you get EVS and 11/10 odds for a ‘Match Result’ market, the returns are pretty much negligible unless you're betting hundreds or thousands. However, when it comes to markets with multiple outcomes, this is where odds comparison comes into its own.

In the Serbia v England game, a 3-3 draw has the best odds at 130/1 with UNIBET and as little as 40/1 with Ladbrokes and Coral. On a £10 bet, you would get £1300.00 profit from UNIBET and just £400.00 profit from Ladbrokes. That’s a tasty weekend in Ibiza or a romantic break in Paris with your partner. So, it is key to check these odds before placing your bets.

England 2-0 Serbia - Best Odds Comparison

OutcomeBookmakerOdds
England 2-0bet3656/1
Skybet11/2
Paddy Power11/2
William Hill11/2
888sport5/1
Betfair Sportsbook11/2
BetVictor19/4
Coral11/2
Unibet11/2
Spreadex6/1
Betfred11/2
BetMGM UK11/2
BoyleSports9/2
10bet11/2
Star Sports11/2
BetUK6/1
Sporting Index11/2
LiveScore Bet5/1
QuinnBet11/2
Betway11/2
Ladbrokes11/2
Midnite5/1
BetGoodwin11/2
VBet11/2
AK Bets5/1
Betfair53/10
Matchbook11/2

With so many odds, markets and bookmakers it is difficult to gauge who really has the best odds overall so we have done the work for you. Here is who we think are the best bookmakers for footy odds:

Best Football Betting Odds (Our Opinion)

RankBookmaker
1Bet365
2BetVictor
3Unibet
4Betfred
5BETMGM

2. Markets:

With every single Euro 24 match live on BBC or ITV this summer, betting markets will mean more during this period as bettors will be able to watch all the games unfold and generally have greater insight into matches. Normally, I'm not bothered about ‘Betting Markets,’ and in fact, I'm still not. For me, Correct Score, First Goalscorer, Anytime Goalscorer, HT/FT, and the BTTS variant markets are more than enough. However, for those who like to bet on throw-ins and similar things, here are the top 10 by volume of markets:

  1. William Hill
  2. Ladbrokes
  3. Coral
  4. PaddyPower
  5. Betfred
  6. UNIBET
  7. Bet Victor
  8. BETMGM
  9. BoyleSports
  10. Interbet

3. Initial Sign Up Offer:

It's what we do best: find your free bets and bonuses for all your betting and gambling needs. Nearly all bookmakers and betting sites offer some incentive, so you are spoiled for choice. For long-term value, the initial sign-up offer is less important; it's the odds and ongoing promotions that really make the difference.

However, here are the best sign-up offers by monetary value: 

Betting SiteOffer TypeAmount
Sporting IndexCash Back£500
Pub CasinoWelcome Bonus£100
The PoolsWeekly Free Bets£50
FitzdaresFree Bet£50
BritainBetFree Bet£50
FafabetWelcome Offer£50
SpreadexBonus£50
SportingbetWelcome Challenge£50
CopyBetFree Bet£50
QuinnBetWelcome Offer£35
The Online CasinoFree Bets£30
ParimatchFootball Welcome Offer£30
JeffBetFree Bet£30
William HillNew Player Offers£30
Planet Sport BetFree Bet£25
BoyleSportsFree Bet Bundle£25
Star SportsNew Customer Offer£25
LadbrokesFree Bets£20
LiveScore BetFree Bets£20
LucklandFree Bet£20
MidniteFree Bets£20
Rhino BetFree Bet£10
NetBetFree Bet£10
BetzoneFree Bet£10
BzeebetWelcome Bonus£10
Hollywood BetsFree Bet£10
InterbetFree Bet£10
KwiffWelcome Bonus£20
MagicRedSportsbook Offers£10
mr.play SportWelcome Bonus£10
NAGS BetFree Bet£10
Neptune SportsWelcome Package£10
Vegas ParadiseFree Bet£20
VickersFree Bet£10
DragonBetFree Bet£5
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