US 
New Jersey Gamblers Ditch Land-based Casinos in Favor of Online Betting
2 minutes In 2023, the gross operating profit for casino licensees in Garden State decreased by 4.1%, falling to $780.7 million.
The US Division for Gaming Enforcement has released its latest gambling industry figures. A major finding was that New Jersey's Atlantic City casinos are proving less profitable as New Jersey's residents take their sports betting and casino business online.
In the calendar year, the gross operating profit for casino licensees in Garden State decreased by 4.1%, falling to $780.7 million. Meanwhile, net revenue for the year experienced a very slight rise of 0.8%, reaching $3.3 billion.
The State of iGaming
This is a stark contrast to the state's igaming industry, which is enjoying an extended incline in revenue and profitability. Igaming revenue in the state reached $1.92 billion for the year, marking a 15.7% increase compared to the $1.66 billion recorded in the previous year.
These annual figures paint a clear picture of the burgeoning online betting landscape in New Jersey. This trajectory is unlikely to wane anytime soon. In fact, in April, New Jersey's online gambling revenue hit $187.9m, a boost of 18.2% year-on-year. That put online gambling only $28.9m behind the well-established land-based segment in April.
Betting.bet, Serving NJ's iGaming Community
Here at betting.bet, we can vouch for this growing appetite for online betting in the Garden State, with our user numbers growing steadily as each month passes. What's more, we have noticed how New Jersey's betting tastes are diversifying, with gamblers not just preoccupied with the "Big Four". Aside from NFL, NBA, NHL and MLB, New Jersey bettors are exploring many other sports, including niche markets. From golf and cricket to eSports, the state's online betting landscape is booming.
Our Head of US Operations here at betting.bet comments:
"We are thrilled to see this shift in player behavior in New Jersey as we continue to expand our offering across the USA. Our mission is to become the go-to resource for everything betting and casino-related in the state. Whether you are looking for free parlay bets, new betting sites or the latest team news ahead of an NFL matchup, betting aims to serve players' every betting requirement".