Odds Competitiveness
11/12Pricing runs off shared platform data with other Swifty Global brands, competent for the mainstream football and racing markets without being a standout on price.

£10 Free Bet
New customers only. Bet £10+ on a cash Bet Builder at combined odds of 3/1 or greater. Void, cancelled or cashed out bets don't count. £10 Bet Builder free bet, credited within 24 hours, valid 72 hours. Minimum 4 legs, odds of 1/2 or greater per leg. 18+ Please Gamble Responsibly. T&Cs Apply.
Updated 25 October 2026 · Betting Sites

£10 Free Bet
Sign up with BrillBet and get a £10 Bet Builder Free Bet when you bet at least £10 on a cash Bet Builder at combined odds of 3/1 or greater.
80%
80/100 points (4.0/5)
Score breakdown
Pricing runs off shared platform data with other Swifty Global brands, competent for the mainstream football and racing markets without being a standout on price.
This launched as a sports betting only site with no casino vertical, and market depth is still building out, so treat it as a work in progress rather than a finished product.
In play betting is part of the standard package on this platform, though with the brand barely weeks old there is limited independent feedback on how deep or fast it runs.
A bet builder is expected via the shared platform but as a very new site, functionality and market count are still being proven in real use.
No live streaming is currently offered, in keeping with a brand new operator still establishing its core sportsbook.
Cash out is a standard feature of the underlying Swifty Global sportsbook, present and working, if unremarkable next to bigger operators.
There is little for existing customers right now beyond core features, honest reflection of a brand that is only weeks old rather than a finished operation.
Promotions are minimal at launch beyond the sign up offer, expect this to build out over time rather than judge it on day one.
Best odds guaranteed is flagged as a feature aimed at horse racing punters, a decent hook, though a broader boost programme has not yet established itself.
A simple bet ten get ten free bet with a short expiry window, no multi tier gimmicks, just a straightforward taster for a site that only launched in September 2026.
No loyalty scheme exists at this stage, entirely understandable for an operator that only went live in September 2026.
There is currently no dedicated mobile app, you are restricted to the mobile browser site, a genuine gap next to almost every established competitor.
Navigation is simple thanks to the shared platform build, sports are easy to find even if the overall menu is still thinner than established books.
The slip follows the same clean template used across sister sites, straightforward and free of unnecessary clutter for new users.
The interface mirrors the shared Swifty Global template, clean and functional but visually indistinguishable from several sister sites at a glance.
Minimum withdrawal sits at £10 and processing follows the standard Swifty Global rails, reasonable rather than fast based on what sister sites have shown.
The saved Swifty International payment record lists Apple Pay, Visa, Mastercard, bank transfer and TrueLayer as enabled. PayPal, Skrill and Neteller are not enabled in that record. Withdrawal times and payment limits are not supplied by the platform record.
Registration follows the familiar Swifty Global template shared with sister sites, quick to complete though the format will feel very familiar if you have joined a similar brand before.
As a brand new UKGC licensee, Brillbet has little public track record on verification speed yet, so go in expecting standard document checks rather than anything proven.
Licensed by the Gambling Commission under UK Digital Bookmakers Ltd, licence number 101570, properly regulated from day one despite the brand's youth.
Email support is confirmed via the operator, with no live chat or phone option evident yet, a limitation worth knowing before you rely on it.
Tools are limited to what the shared platform provides out of the box, nothing bespoke has been built for this brand yet.
Account management covers the basics of statements and limits through the standard platform dashboard, functional without any distinguishing extras.
Standard UKGC required tools including deposit limits and self exclusion via Gamstop are in place, the baseline is covered even if the brand itself is unproven.

Boost acca winnings by up to 100%.
Place a cash accumulator of four or more pre-match selections at 1/2 or bigger on the qualifying markets and winning bets earn a bonus on winnings, from 5% for a four-fold up to 100% for twenty or more legs, capped at £1,000.

Boost a winning Bet Builder by up to 50%.
Place a cash Bet Builder of at least £5 with four or more selections, each at 3/10 or bigger, and if every selection wins you get a bonus ranging from 5% for four legs up to 50% for fifteen legs, capped at £1,000.

Paid out early when your team goes two goals up.
Back a team pre-match online on a football market marked 2UP and, if they go two goals ahead during normal time, the selection is settled as a winner even if they draw or lose. Singles, multiples and system bets qualify; in-play and Bet Builders do not.

Paid at the bigger price on UK and Irish racing.
Take a price on selected UK or Irish horse races from 10am on race day and, if the Starting Price is bigger, your bet is settled at the SP. Singles, multiples and price-boosted bets qualify, with extra winnings capped at £1,000 per day.

Paid if your horse is first past the post.
Back a horse in an eligible UK or Irish race and, if it is first past the post but demoted after a stewards' enquiry, Brillbet still pays you as a winner. Singles only, with exclusions for wrong weight, wrong course, two-runner races and judge's errors.

Horse finishes second? Get up to £10 back.
Place a cash single of £1 or more on the nominated race, currently the 21:35 at Keeneland on 30 October, and if your horse finishes second your stake comes back as a free bet up to £10. Races must have five or more runners.

Extra each-way places on selected races.
Brillbet pays extra each-way places at 1/5 odds on nominated races, currently the 14:55 and 16:05 at Newmarket on 30 October. Each-way singles and multiples qualify, but standard place terms apply if runner numbers fall below the minimum needed for the extra place.

One winner in your Lucky bet? Double the odds.
Place a cash Lucky 15, 31 or 63 on horse or greyhound racing with every selection at evens or bigger and, if all run but only one wins, you get double the odds on that winner. The maximum bonus is £2,000, and ante-post prices are excluded.
BrillBet supports 5 regulated payment methods. Availability and limits can vary by market.
BrillBet covers the sports UK punters bet most, including football, racing and tennis, alongside a long list of niche leagues and specials.
Headline markets
8 priced up
More sports
7 priced up
How the BrillBet apps compare on iPhone and Android, with the store ratings, download details and the features you get on each platform.
iOS app
App Store
BrillBet has no iPhone or iPad app right now, so you bet through the mobile site in your browser.
Android app
Google Play
BrillBet has no Android app right now, so you bet through the mobile site in your browser.
We are still verifying the customer support channels at BrillBet.
Proprietary safer gambling score
58%
7 of 12 tools
Average
Meets basic standards but has notable gaps
Poor
Concern
Average
Great
Elite
Free help & support
GamCare
Free treatment, advice and the National Gambling Helpline (0808 8020 133).
Gordon Moody
Residential and retreat treatment for severe gambling addiction.
GambleAware
Independent advice, tools and signposting to local support.
GAMSTOP
Free national self-exclusion from all UK licensed gambling sites.
National Gambling Helpline
24/7 confidential support on 0808 8020 133.
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