Proper Bet

Pricing sits mid pack, roughly in line with sister sites on the same platform. Not the sharpest on racing but not stingy either, worth a shop around bet for bet.

Solid football and racing coverage with the usual specials and outrights, but markets thin out quickly once you move past the headline sports into niche or lower tier events.

In play markets refresh smoothly enough on football and tennis, racing in play is more limited. Suspension around goals is standard, no complaints, just no standout depth either.

Bet builder is present and runs on the familiar Playbook engine shared with several other independents, so football combinations price up fine. Depth on lower league fixtures is thinner than the big four.

No live streaming to speak of at present, which is a real gap for anyone who likes to watch the racing they are betting on rather than following it blind.

Cash out and part cash out both work as advertised across sports and racing. Prices update promptly in play, though it can lag slightly on fast moving in play markets during busy weekends.

Ongoing offers rotate but lack the volume of the bigger names. A new customer will find plenty to explore initially and less to keep coming back for after that.

Daily offers are sparse, mostly odds boosts on the day's biggest fixtures rather than anything racing specific. Fine as a top up if you already bank elsewhere for offers.

Boosts appear on major football and racing cards but are occasional rather than a daily habit. Worth checking before a big meeting, not something to build a strategy around.

There is no headline cash welcome bonus, new customers are pointed instead toward the Proper Rewards free bet scheme, which is honest but less eye catching than rivals' offers.

Proper Rewards pays a small free bet back per pound staked, capped, which rewards regular punters modestly. It is a simple mechanic rather than a tiered VIP scheme.

Mobile site is responsive and functional through the browser. No standalone app noted at review time, which is a drawback if you like a dedicated icon on your home screen.

Menu structure is logical, search finds teams and horses quickly enough. Nothing clever, no personalisation, but you will not get lost trying to find a market.

Slip is clean, quick to add and remove selections, and each way bets display terms clearly. Nothing flashy, it just does the job without fuss or unnecessary animation.

Straightforward Playbook layout, dark theme, quick loading pages. It looks like several sister platforms in this stable so nothing here feels bespoke or particularly memorable.

Withdrawals are processed through the standard cashier with no obvious extra fees, but as a newly launched brand there is limited independent evidence yet on turnaround speed.

Cards and open banking cover the essentials, nothing exotic. No e wallets on show at launch, so PayPal regulars will need to look elsewhere or stick to a debit card for now.

Registration is quick, five minutes or so, with the option to deposit later. Straightforward for anyone who has signed up to a betting site before.

Standard document upload KYC, generally processed without drama in early user reports, though as with any new brand isolated delays are possible while systems bed in.

Licensed under UKGC account 100990, SSL encryption throughout and standard verification prompts. A young licence, so there is less real world track record to lean on.

Live chat is there, response times were reasonable when tested, but as a new operator with limited history there is not much of a customer service reputation built up yet either way.

Very light on tools beyond bet builder and standard filters. No stats overlays or form guides worth mentioning, so this is one for punters who already do their own homework.

Basic but tidy account hub, deposit limits and bet history easy to find. Being a brand new licence means there is no long track record yet to judge how they handle edge cases or disputes over time.

Deposit and loss limits, time outs and GamStop links are all present and simple to set from the account menu, meeting the standard expected of a UKGC licensed site.