10bet

10bet regularly does well when it comes to odds, matching the very top UK bookies, especially for football and racing. As a well-established bookmaker, they clearly understand the market, as they are often best odds on the most likely outcomes, which is great for favourite backers and trend followers. It’s a clever way to target consensus bettors, as they know they will be getting near the top price every time they bet. They do tend to offer average odds across the middle market ranges and, once again, can be weaker on bigger-priced bets. One thing I did notice is that they were a little later to provide early odds for racing, which is not uncommon for bookmakers, and SP is available. This would be improved if they offered ‘Best Odds Guaranteed’, which they don’t currently. With some bettors placing bets early in the morning, this may be off-putting, but generally they rate very highly for racing odds. What does make up for that is their member promotion, the ‘Perfect 10 Offer’, where twice a month you get 2 ‘Boost Tokens’, boosting any horse racing bet by 10%, which ultimately increases your odds and potential payout. They also offer price boosts regularly, and these are featured near the top of the homepage, so you get a quick look at what ‘Price Boosts’ are available. They are heavy on ‘Bet Builder Boosts’, which is great, but it would be nice to see some single boosts and boosts across other sports. Overall, 10bet is extremely competitive when it comes to odds for the everyday bettor and stands up well against any other bookmaker. If you primarily bet on football, I would say 10bet is a superb option. Combining great odds with the extensive member offers available, 10bet can provide almost unbeatable returns on your bets.

When it comes to market coverage, 10bet is extremely comprehensive. Football is particularly strong, with a huge number of betting options available on the biggest matches, including an extensive selection of player markets. Major competitions naturally receive the deepest coverage, but there is also plenty available across smaller leagues and competitions. One minor criticism is that 10bet could do a better job of filtering its football markets. The extensive choice is a positive, but the long lists can require quite a bit of scrolling, particularly on mobile. More detailed market filters or categories would make it quicker to jump straight to the markets you are looking for. Cricket is another area where 10bet has traditionally been particularly strong, with the brand well known for its coverage of the sport. There is a very good selection of markets across major international cricket and domestic competitions, making it one of the stronger parts of the 10bet sportsbook. The depth extends across tennis, basketball, golf, darts and American sports, alongside a good selection of more niche sports. Horse racing is one area where I think 10bet could offer more. All the essential racing markets are there, but the selection of deeper specialist markets feels limited compared with some of the major racing bookmakers. Overall, 10bet offers excellent market depth across the majority of its sportsbook, with football and cricket particular strengths. Racing bettors looking for more specialist markets may find better options elsewhere, but for general sports betting the overall choice is excellent.

In-play betting is front and centre at 10bet, with live events given prominent space on the sportsbook homepage and a dedicated ‘Live Bets’ option included in the main navigation directly below the header. This makes it extremely easy to jump straight into events already underway, with a good selection of live markets available across football, tennis, basketball and other sports. Football events also come with a useful Match Tracker, giving you live visualisation alongside additional information such as league position, recent form, head-to-head records and standings. I particularly like how this is integrated directly alongside the betting markets, allowing you to follow what's happening without leaving the event page. One area where 10bet could improve is the depth of its in-play markets. The selection is significantly smaller than you will find at a market-leading bookmaker such as bet365, particularly on major football matches where the difference becomes more noticeable. However, there is still more than enough choice for most everyday in-play betting. 10bet also offers live streaming on selected sporting events, adding another useful way to follow the action while betting in-play. Overall, it's a well-designed and easy-to-use in-play offering, even if the sheer depth of markets doesn't quite match the very best in the industry.

Bet Builder has become an essential sportsbook feature and 10bet has a good implementation of it, with dedicated Bet Builder sections available for both football and basketball. I particularly like having these bets brought together in their own area, as you can browse ready-made opportunities rather than always having to start by opening an individual event. When creating your own Bet Builder, there is a good mixture of match and player markets to choose from, and adding selections feels quick and uncomplicated. Player markets are particularly important here, giving you considerably more scope than simply combining results, goals and other basic match outcomes. There are bookmakers that offer a greater number of combinations and more specialist Bet Builder markets, so 10bet isn't the deepest I have used. However, it gets the important things right: there is a good choice of markets, the feature is easy to find and building a bet doesn't feel unnecessarily complicated.

When it comes to ‘Member Promotions’, 10bet excels and rates among the very best betting sites for regular promotions for its players. They not only give you the most popular promotions, like ‘2 Up’ and ‘Early Payout’, but are also very creative in providing exciting new offers. The offers they provide can really make a difference to your overall betting value. Unique promotions include the ‘Perfect 10 Offer’, where you get 2 monthly 10% winnings boosts on horse racing for any bet. This is ideal if you really fancy a horse in a particular race, allowing you to back your confidence and get maximum value. The ‘10x10 Free Bets’ offer is also very strong for regular bettors, providing you with 10 x £10 Free Bets for betting on sports, giving you up to £100 in Free Bets every month. This is by far one of the best ‘Free Bet Clubs’ in the industry, and this alone makes 10bet one of the more desirable sports betting sites to play at. With featured match Free Bet offers and a heavy focus on featured event promotions, 10bet is truly aimed at regular bettors and can hardly be faulted. If they added ‘Best Odds Guaranteed’ to their promotions, they would be unrivalled. However, to be fair, they do offer ‘Extra Places’ on selected races, so racing bettors are still well catered for. Overall, 10bet is exceptional for ‘Member Offers’, and you have to respect an operator that makes the effort to keep its players happy and retain them as valued customers.

10bet has a solid range of daily promotions that can be utilised, especially on single markets. ‘Bet Builder Boosts’ are prominent at the top of the site, and the boosts are significant. Unlike many bookies that give you half a point boost, I have seen several boosts of over 2 points, thus seeing an 8/1 Bet Builder go up to 10/1. The ‘Acca Boost’ is great for multiples, where you can get up to a 100% profit boost, and that’s unlimited, so your everyday accas get added value every time, with a boost of up to £1000. You will also see event-specific offers in the site carousel, offering Free Bets and boosts for betting on particular events or matches. This is often on Premier League games, where you can get Free Bets simply for betting on the match, something many bettors would do anyway. As previously mentioned, ‘Best Odds Guaranteed’ would really round off the offers for punters and provide pretty much unbeatable value. 10bet really is a bookmaker for the regular sports bettor.

10bet’s main price boost option is the ‘Bet Builder Boost’, which is pretty much the industry standard. However, I will give them additional credit, as Bet Builder boosts are often minimal, whereas 10bet does bump the price up significantly. What I would like to see is price boosts on single-market events more frequently. However, with 10bet, that’s not a major concern, as their promotions are so extensive that you’re often getting an overall boost on a significant number of bets, especially multiples. In effect, you are getting price boosts, but in another format. With 10bet being marketed as ‘For the Sports Bettor’, price boosts, especially on Bet Builders and multiples, are pre-selected rather than built by the player. It seems like the focus is on player choice rather than lucky-dip-style selections.

The £50 Deposit Bonus on offer from 10bet is the biggest single bonus offer available. Most bookmakers provide a similar or larger bonus, but break it down into several smaller Free Bets with various limitations. 10bet gives you a ‘Sports Bonus Balance’ that you can use in any way you want, which is great. However, you do have to wager it 10x before it is converted into withdrawable cash. The upside is that you can bet on whatever you want, so meeting that 10x wagering requirement is down to you rather than pre-set Free Bet requirements. It’s also a lot easier to win single bets than being required to place minimum-leg Bet Builders and multiples. So, it’s a strong Welcome Offer, only let down by the wagering requirement. However, this is to be expected, especially with ‘Matched Betting’ services taking advantage of bookmaker offers and ultimately spoiling them for regular bettors.

10bet has an excellent loyalty strategy. Firstly, as previously mentioned, they excel at Member Promotions that keep players engaged while providing great betting value. The main loyalty feature is the ‘Perfect 10’ offer, providing bettors with up to £100 every 30 days in the form of 10 x £10 Free Bets. What’s great is that there’s no complicated points system to figure out, just a simple £10 Free Bet for every £75 bet on sports. This works out at a very generous level of rewards on your qualifying stakes. It’s a simple and easy-to-understand ‘Free Bet Club’ that is unrivalled by other operators.

10bet has a dedicated mobile app for both iOS and Android, giving you access to the sportsbook, casino and live casino in one place. The app is quick and straightforward to navigate, with sports, Live Bets and the bet slip all easily accessible. One thing I particularly like is the styling. 10bet has done a great job of carrying the look and feel of its website across to the app, with the same clean design and familiar navigation. It creates a seamless experience when switching between the two, something some betting brands fail to achieve when their app feels disconnected or dated compared with their website. The app also includes the important sportsbook features you would expect, while Apple Pay works particularly well alongside the mobile experience for making quick deposits. On Android, the 10bet app has surpassed 50,000 downloads and currently has a 3.5/5 rating from more than 300 reviews. Its Apple App Store rating is slightly lower at 3.2/5 from around 150 ratings. These aren't the strongest customer scores among UK betting apps, although the relatively small number of ratings is worth considering and the fact your more likely to give a bad review if you have has a bad experience and less likely to give a good review even though you've had a good experience. however t cant be ignored. One area where the app could improve is technical reliability. Customer reviews on both the Apple App Store and Google Play regularly mention issues such as being unexpectedly logged out, slow loading, connection problems and occasionally having to restart the app. I haven't found these issues to significantly affect my own experience, but they do appear frequently enough in customer feedback to be worth highlighting. Overall, I found the 10bet app better than its customer ratings might suggest. It's visually strong, easy to use and, most importantly, maintains the same 10bet experience you get from the main website.

10bet is generally very easy to navigate, with the most popular sports immediately accessible from the main navigation and key areas such as ‘Live Bets’ given prominent positioning directly below the header. The homepage also does a good job of surfacing popular events and competitions, so you can usually get to the markets you want quickly. One thing I particularly like is how few clicks it takes to reach certain markets compared with some other bookmakers. 10bet keeps much of the sportsbook readily accessible rather than hiding markets behind multiple menus and submenus, which makes finding and placing a bet feel noticeably quicker. Once inside an event, the overall layout remains clean and familiar. One area that could be improved is football market navigation. The extensive number of markets available on major matches can result in quite a lot of scrolling, particularly on mobile. More detailed market filters would make it considerably quicker to jump between specific types of bets. The search function is prominently displayed at the top of the sportsbook and makes it easy to find teams, competitions and events. Overall, 10bet has created a clean and straightforward sportsbook that requires surprisingly little navigation to get where you want to go, although improved filtering would make it even better.

The 10bet bet slip is clean, uncomplicated and very easy to use. Once you make a selection, it's added to the bet slip where you can enter your stake and clearly see your potential payout before placing the bet. Everything is presented without unnecessary clutter, which I particularly like when placing bets on mobile. There are some nice additional touches too. Acca Boosts are displayed directly within the bet slip when your bet qualifies, so you can see when an accumulator is receiving an additional boost before placing it. Overall, 10bet hasn't tried to overcomplicate one of the most important parts of the sportsbook. The bet slip is quick, clear and easy to understand, and getting from selecting your market to actually placing the bet takes very little effort.

You know when you’re at 10bet, as the branding and style are unique, which they should get credit for. Nowadays, there are so many sportsbooks that it can be difficult to establish your own identity. They have an exceptionally clean white and grey design, which makes everything clear and easy to read, although the font can look somewhat lumpy when used in bold. They offer a ‘Top Action’ section, which provides quick links to the latest events and leading markets across racing and football. The feature carousel at the top serves its purpose well, showcasing the great variety of Member Promotions they have available. The custom banner designs really do make the site feel consistent. I always think that if a brand takes pride in how it presents itself to users, that attention to detail often runs through the operation as a whole, which is a great sign. They have Featured Bet Builders at the top, with Live Betting underneath. Personally, I would prefer to see key upcoming events given more prominence in this area, as pre-event betting accounts for a much larger percentage of bets placed with bookmakers. The event menu on the left is laid out as you would expect, listing sports by popularity rather than alphabetically. This makes complete sense from a usability perspective, and I think more bookmakers should take this approach for the benefit of their users.

10bet allows you to withdraw your available cash balance using a good selection of methods, including debit card, PayPal, Skrill, Neteller, Trustly and other supported payment options. However, most people deposit using a standard Visa or Mastercard and can get their money back into their account the same day, or, if not, the next day. 10bet officially states that e-wallet withdrawals can take up to 2 business days, while bank transfers can take up to 3 business days, so the exact speed will depend on the payment method and whether any additional account checks are required. Overall, 10bet performs well for withdrawals, and the availability of genuinely fast payouts through supported methods puts it ahead of bookmakers where customers routinely have to wait one or two working days for their funds. 10bet have a comprehensive withdrawal information each and every deposit method and they seem to play safe by not confirming same day withdrawals, which id fair enough as getting your withdrawal early is better than not getting the day you expected it.

10bet offers a strong selection of banking options, with deposits available using major UK debit cards alongside Apple Pay, PayPal, Skrill, Neteller, Trustly and other supported payment methods. This gives you plenty of choice when funding your account and covers most of the payment options you are likely to need. Apple Pay is a particular positive and works perfectly alongside the 10bet mobile app, allowing you to make quick and convenient deposits without having to enter your card details each time. PayPal, Skrill and Neteller also give you a good choice of established e-wallets, while Trustly provides another convenient way to make payments directly from your bank account. Overall, 10bet provides an excellent range of convenient payment options, with Apple Pay making the experience particularly good for customers who mainly bet through the app.

The sign-up process at 10bet is super simple and only takes a few minutes. You're asked to provide your basic personal and contact information before setting up your account. 10bet then carries out electronic identity and age verification checks when you register. In most cases, this is completed automatically, so you can start using your account without having to upload any documents. If 10bet can't verify your details electronically, you may be asked to provide proof of identity and address. What I particularly like is how straightforward the whole process feels, with a clean registration form that's quick to complete and easy to follow. A recent improvement I have noticed is that you are no longer required to use a promo code to claim your new member offer. This eliminates any confusion and removes the risk of mistyping or using an expired promo code during registration.

10bet uses electronic KYC checks during registration to verify your identity, which means in many cases your account can be verified automatically without having to upload any additional documents. If they are unable to obtain enough information electronically, you may be asked to provide photo ID and proof of address, which can be uploaded securely through your account. Unfortunately this has become the industry standard. 10bet uses Sumsub as its identity verification partner, specialising in KYC, age verification, anti-fraud and AML checks. If documents are required, 10bet states that they can usually be verified straight away, which is excellent. If a manual review is needed, the process can take between 24 and 48 hours. Overall, the verification process is quick and straightforward, and most players should be verified electronically without having to do anything else. Even when documents are required, the potential for almost instant verification makes 10bet particularly strong in this area.

10bet uses Sumsub for identity verification, a specialist KYC, anti-fraud and AML provider. When you register, 10bet initially attempts to verify your identity electronically, but if this isn't possible, you may be asked to provide identification and proof of address through its secure document uploader. I also like that payment methods must belong to the registered account holder, with the name on the payment account or card required to match your 10bet account. Some deposits can also require additional two-step verification through your bank. There are some simple but useful account security measures as well. For example, five unsuccessful login attempts will result in your account being temporarily locked for 20 minutes, helping protect against repeated attempts to access your account. Of course, 10bet is also licensed and regulated in Great Britain by the UK Gambling Commission, which provides another important level of reassurance. Overall, 10bet has a strong security setup covering your account, identity and payments. The use of a specialist verification provider like Sumsub is particularly reassuring and shows that security isn't simply being handled with the bare minimum required of a UK bookmaker.

10bet offers a solid level of customer support, with Live Chat, email and telephone contact available if you need help with your account. Live Chat is the quickest option and is easy enough to find through the Help section of the site. I always prefer Live Chat when using a betting site, as you can get an answer there and then rather than waiting around for an email response. From my experience, 10bet makes the process straightforward, and having Live Chat available is particularly useful for anything involving bets, bonuses or account queries that you want sorted quickly. Live Chat is available from 8am until 1am, which should satisfy 99% of players. What I really like is the option for telephone support, as I know some people, especially more senior users, still prefer human interaction, which is completely understandable and definitely better for dealing with more complex issues. Its great to see an operator offer telephone support as even many of the biggest brands have abandoned this method of support. Email support is also available for less urgent enquiries or when you need to provide more information about an issue. 10bet has a very well-designed Help Centre, which allows you to find the right area for your enquiry quickly, with well-laid-out and clearly labelled support sections. It’s probably one of the best Help and Support sections available. Overall, 10bet provides the excellent customer support options you would expect from a modern online bookmaker and actually exceeds most others. Great job!

10bet is surprisingly limited when it comes to advanced betting tools. However, they do offer what I think is one of the most desirable features for bettors: Live Streaming. You can get Live Streaming on a variety of sporting events, including horse racing and greyhounds, which I believe is particularly important as these sports can be limited on a daily basis unless you have access to dedicated subscription services. You also get live event statistics and in-play scores, which are pretty standard these days across most operators. They are useful features for in-play bettors; however, 10bet does not have an overall dedicated statistics section. 10bet surprisingly does not have a blog or editorial content section, which I believe would work particularly well on this platform as they excel when it comes to creative content and design. They do, however, have a fairly comprehensive selection of betting guides within their Help and Support Centre.

10bet gives you plenty of control over your account, with everything organised in a clear and straightforward way. You can manage deposits and withdrawals, view your transaction and betting history, manage your personal details and deal with any account verification requirements. You can also view your 'Sports Bonus Balance' which is perfect if you decide to choose a new member bonus. There is also a comprehensive Safer Gambling section, where you can set deposit limits, use Reality Checks and Activity Reminders, take a Time-Out or self-exclude if required. I particularly like the addition of a Budget Calculator, which gives you another useful tool for managing how much you can comfortably afford to spend. Overall, 10bet does account management very well, with everything you are likely to need easy to access without making the account area feel cluttered or complicated

10bet makes it very easy for players to access all the Responsible Gambling tools available, with a dedicated link at the bottom of the site that opens up a variety of tools for players to use, as well as useful links to services that can assist those who may need help controlling their gambling habits. They provide several links to services that can help block access to gambling, which is useful, but they should definitely consider adding BetBlocker, which is one of the more recognised services of this type. Overall, they provide a wealth of Responsible Gambling tools, including Deposit Limits, Reality Checks, Time-Out, Self-Exclusion, GAMSTOP, Support Agencies, Activity Reminders and a Budget Calculator. On a final note, I would like to see a more prominent Responsible Gambling feature within the main site carousel, making these tools even more visible and accessible to players.