EasyBet

The genuine selling point is exchange pricing wrapped inside a familiar sportsbook interface, giving sharper odds than a typical fixed odds book without needing to learn exchange mechanics.

Only around 18 sports are covered, well short of a full range bookmaker, so this suits punters focused on the main football, racing and tennis markets rather than niche sports fans.

In play depth is noticeably thinner than the major sportsbooks, workable for popular fixtures but not built for punters chasing obscure in running markets.

A bet builder is available and benefits from sharing Matchbook's liquidity pool, meaning markets are properly matched rather than sitting empty on a new platform.

There is no live streaming available at all, a clear gap next to established sportsbooks and one the brand has not yet addressed.

Cash out functionality is present through the underlying exchange mechanics, letting you trade out of a position rather than relying on a single fixed cash out button.

There is no acca insurance or free bet club to speak of, and reviewers note sister site Matchbook currently offers a bigger welcome deal and zero commission markets that easyBet does not match.

Almost no ongoing promotions exist beyond the welcome offer, a fair trade off given the brand's youth but a genuine gap next to more promotion heavy rivals.

There is little in the way of a dedicated boost programme here, the exchange pricing model is effectively the value proposition instead of daily promotional boosts.

Bet twenty get twenty in free bets requires settling stakes across at least two events at decent odds, achievable terms though clearly smaller than the forty or fifty pound offers common elsewhere.

No loyalty scheme exists at this stage, in keeping with a brand still establishing its core product two years into its life.

Apps exist on both iOS and Android, unusual for such a new brand, though iOS reviews have been described as mixed rather than uniformly positive.

Navigation is kept simple by design, easy to move between the sportsbook, exchange and prediction markets sections without much of a learning curve.

The slip is kept deliberately simple, a genuine attempt to make exchange betting approachable for newcomers rather than intimidating like a raw trading screen.

The unmistakable orange easyGroup livery makes this instantly recognisable, and the interface is deliberately simplified to make exchange betting feel like normal sportsbook betting.

Reviewers reported withdrawals landing within roughly twelve hours, a solid showing that leans on the same payment rails as sister exchange Matchbook.

The e wallet support here is a real strength, broader than several longer established names on this list.

Registration is straightforward and quick, sharing infrastructure with sister brand Matchbook, so onboarding feels slicker than you might expect from such a new operator.

Standard identity checks apply and generally clear without issue, though as with any newer brand there is less of a long track record on edge case delays.

Dual licensed by the UK Gambling Commission and Alderney Gambling Control Commission under Triplebet Limited, sharing Matchbook's exact licence number, a properly regulated setup backed by the easyGroup name.

Live chat is the main channel and support hours are described as limited by some reviewers, fine for straightforward queries but not a round the clock operation yet.

A distinctive Predictions feature lets you bet yes or no on simple outcomes, a genuinely different tool from the standard fare, alongside the more familiar bet builder.

Account management is straightforward and shared with Matchbook's underlying platform, covering statements and limits without unnecessary complexity.

Just enough tools are in place to meet requirements, deposit limits, timeouts and Gamstop registration are all present, described by one reviewer as adequate rather than exceptional.