Odds Competitiveness
8/12Pricing is broadly in line with other newer independents, nothing that stood out as exceptional or poor in the reviews found, a fair but unremarkable middle of the pack line.

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Cashback is cash without restrictions. Full T&C's apply. No Max cashback. Gambling can be addictive. Play responsibly. T&C's apply. 18+
Updated 20 September 2026 · Betting Sites
64%
64/100 points (3.2/5)
Score breakdown
Pricing is broadly in line with other newer independents, nothing that stood out as exceptional or poor in the reviews found, a fair but unremarkable middle of the pack line.
Thousands of daily betting markets are advertised, with a detailed horse racing section and strong football coverage across international and domestic competitions.
Great in play options were noted by one independent tester, with real time odds adjustment working smoothly across the major sports covered.
Same game combinations are supported on the main football leagues, functional in testing, without the extra depth found on some football focused rivals.
No live streaming was highlighted in independent reviews of London Bet, a gap for racing fans wanting to watch alongside their bets on this newer platform.
Cash out is included and functions as expected, a standard modern feature that keeps this newer brand roughly in line with its established competitors.
One reviewer noted no welcome bonus and a promotions section that left much to be desired, so this is not the brand for punters chasing a heavy ongoing offer calendar.
Ongoing offers exist across sport and casino, but one reviewer summed up the promotions section as leaving much to be desired, thinner than the market leaders.
Boosted odds do feature within the sportsbook, but they are not heavily emphasised in independent reviews, more a background feature than a headline draw.
Some reviewers found a small free bet offer while others reported no welcome bonus at all, so the current promotion is worth confirming directly on site before signing up.
A rewards programme exists but reviewers rated it only around mid table, a modest scheme rather than a compelling reason on its own to choose this brand.
Android app quality was rated highly by one reviewer, but the reported iOS outage is a serious concern for anyone on an iPhone, so check current app store status first.
Quick navigation and a functional design were praised by one reviewer, a straightforward layout that gets you to markets without much friction on desktop or Android.
The betslip works cleanly for singles and multiples, no particular complaints found, a solid if unremarkable part of an otherwise mixed overall package.
A high quality Android app was praised by one reviewer, but the same review flagged the iOS app was not working at the time, an inconsistency worth checking before you commit.
No major withdrawal complaints were found in the reviews checked, but with a launch date of mid 2025 there is limited independent data yet on consistent payout speed.
Payment options cover the essentials but one reviewer specifically noted there could be more banking choice, a fair criticism next to bigger, more established sportsbooks.
Registration was described as simple by more than one reviewer, a quick process that gets you into the sportsbook and casino without unnecessary steps.
Standard KYC checks apply through the registration flow, nothing unusual flagged by reviewers, though the brand's short history limits the available evidence base.
Operated by Thistle Bet Limited, UKGC licensed, thorough site security praised by one reviewer, a young brand launched in mid 2025 with a developing track record.
Live chat and email support are both available and rated as reasonably responsive by one reviewer, though the offering has not been tested extensively over a long period yet.
Tools are limited to the standard cash out and in play features, no dedicated stats hub or racing form tools evident from independent testing.
Account tools are straightforward across web and Android, verification and statements easy to locate, though the iOS app has been reported by one reviewer as simply not working.
Thorough site security and standard responsible gambling tools were noted by reviewers, in line with UKGC licence requirements for deposit and loss limits.
No live promotions listed right now.
London Bet supports 4 regulated payment methods. Availability and limits can vary by market.
London Bet covers the sports UK punters bet most, including football, racing and tennis, alongside a long list of niche leagues and specials.
Headline markets
8 priced up
More sports
13 priced up
Specials & novelty
1 offered
How the London Bet apps compare on iPhone and Android, with the store ratings, download details and the features you get on each platform.
iOS app
App Store
6 ratings on App Store
Android app
Google Play
6 ratings on Google Play
Both London Bet apps are new and carry only a handful of reviews so far, but they offer the same Pragmatic Play slots and Capital Gains rebate scheme on iOS and Android.
We are still verifying the customer support channels at London Bet.
Proprietary safer gambling score
58%
7 of 12 tools
Average
Meets basic standards but has notable gaps
Poor
Concern
Average
Great
Elite
Free help & support
GamCare
Free treatment, advice and the National Gambling Helpline (0808 8020 133).
Gordon Moody
Residential and retreat treatment for severe gambling addiction.
GambleAware
Independent advice, tools and signposting to local support.
GAMSTOP
Free national self-exclusion from all UK licensed gambling sites.
National Gambling Helpline
24/7 confidential support on 0808 8020 133.
–/5
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Licence details checked against the regulator's public register on 17 August 2026. 18+ only. Gambling can be addictive, please play responsibly.
Everything factual in this review is checked against official pages and the public licence register. These are the exact pages we used.