Betting Sites with Best Odds Guaranteed

Best Odds Guaranteed remains one of the most valuable concessions available to UK horse racing bettors. Where BOG applies, a customer taking a fixed price can receive the Starting Price instead if the SP is higher when the race begins, meaning a winning bet can return more without the bettor having to predict whether the price will shorten or drift.

This has reduced the need of comparing odds constantly to get the best odds value which can be tedious especially as comparison odds feeds have slight delays and you can end up going around in circles getting in a fruitless endeavor. Very annoying. You can still get better odds on occasions by comparing odds as BOG only applies to the start and end of your bet not odds fluctuations before the off.

Ultimately, it’s your choice and comes down to how you value your time and patience. BOG provides you with consistent value rather than necessarily offering the best value.

What is worth noting is that, if you’re looking for bigger-priced runners, comparing odds can be extremely beneficial, as price fluctuations tend to be greater at longer odds. You can use our racing odds comparison service, where we compare more bookmakers than any other comparison site.

Not every betting site offers BOG, however, and the terms are not identical among those that do. The time the concession begins, eligible races and qualifying bets can all vary, which is why Betting.bet tracks Best Odds Guaranteed across UK betting sites rather than treating it as a simple yes or no feature.

Which Betting Sites Offer Best Odds Guaranteed?

The table below is updated using Betting.bet's bookmaker data and shows the current BOG position at the betting sites we track.

Information checked: 6 October 2026.

The table is populated from Betting.bet's bookmaker data rather than manually maintained within the article. Where a bookmaker changes its BOG policy, the updated information flows through from the central data.

What Is Best Odds Guaranteed?

Best Odds Guaranteed is a horse racing concession under which qualifying fixed price bets are settled at the better of the price originally taken and the Starting Price.

For example, if you back a horse at 6/1 and it returns an SP of 8/1, qualifying BOG terms mean the winning bet can be settled at 8/1. If the same horse shortens and returns an SP of 4/1, you retain the 6/1 price originally taken.

This is why BOG can be particularly useful to bettors taking prices several hours before a race. It provides some protection against the possibility of backing a horse before its price subsequently drifts.

Does BOG Start at the Same Time at Every Betting Site?

No. The start time is one of the most important differences between BOG bookmakers and can have a direct effect on how useful the concession is.

A customer who regularly places bets early in the morning may get considerably more value from a bookmaker whose BOG applies from that point than from one where qualifying begins later in the day. Two bookmakers can therefore both advertise Best Odds Guaranteed while providing a different proposition to an early price bettor.

This is one reason Betting.bet records the applicable BOG time alongside availability rather than simply listing bookmakers as offering the feature.

Does Best Odds Guaranteed Apply to Every Horse Race?

BOG should never be assumed to apply to every race shown by a bookmaker. Eligibility can depend on the country, race, time the bet was placed and type of bet, while individual bookmaker terms determine the precise coverage.

British and Irish racing forms the core of many BOG policies, but customers betting on international racing should pay particular attention to eligibility. Ante post bets and certain other bet types can also be treated differently from ordinary fixed price race day bets.

The bookmaker's current terms should therefore be checked before placing a bet where receiving BOG is important to the decision.

Is Best Odds Guaranteed Better Than Taking the Starting Price?

For a qualifying bet, taking a fixed price with BOG can provide an advantage because the bettor can retain the selected price if the horse shortens while receiving the SP if the horse drifts and the bookmaker's terms apply.

Suppose a horse is available at 10/1 in the morning. If it is backed at that price and shortens to an SP of 6/1, the bettor keeps 10/1. If it instead drifts to 14/1, qualifying BOG settlement can provide the larger 14/1 price.

That does not mean the fixed price offered by every bookmaker will be identical, so bettors should still compare the actual odds available. BOG is an important part of the overall value calculation rather than a substitute for comparing prices.

What Should You Compare Between BOG Betting Sites?

The BOG badge itself only tells part of the story. Racing bettors should consider the terms alongside the wider horse racing product.

A strong horse racing betting site will usually be judged across several of these areas rather than on Best Odds Guaranteed alone.

Can Bookmakers Remove Best Odds Guaranteed?

Yes. Betting features and promotional concessions can change, which is why an article stating that a bookmaker offers BOG can become outdated if the information is never checked again.

Betting.bet's approach is to track BOG availability regularly and update the underlying bookmaker information when a change is identified. This allows our BOG comparisons to reflect changes in the market rather than relying indefinitely on terms recorded when an article was first published.

Where the precise conditions of an offer are important, customers should still check the bookmaker's current terms before betting.

Best Odds Guaranteed FAQs

Do all UK betting sites offer BOG?

No. Best Odds Guaranteed is not available at every UK betting site, and bookmakers offering it can apply different qualifying terms.

Does BOG apply if a horse's price shortens?

A qualifying fixed price is retained when it is better than the Starting Price. If you take 8/1 and the horse returns an SP of 5/1, settlement remains at 8/1 where the bet qualifies.

What happens if the Starting Price is bigger?

Where the bet qualifies for BOG, the higher Starting Price can be used. A horse backed at 5/1 that returns an SP of 7/1 would therefore be settled at 7/1.

Does BOG apply to ante post bets?

Do not assume it does. Ante post and other specialist markets can have different terms, so the individual bookmaker's rules should be checked.

Is BOG only available on UK racing?

Coverage varies between bookmakers. UK and Irish racing commonly feature in BOG policies, but eligibility for international racing should be checked against the bookmaker's current terms.

Choosing a Betting Site with Best Odds Guaranteed

Best Odds Guaranteed can be particularly valuable for regular horse racing bettors, but the strongest BOG proposition is not necessarily provided by whichever bookmaker displays the feature most prominently. Start times, eligible racing, prices and the wider racing product all affect how useful the concession is in practice.

By tracking BOG across UK betting sites every day, Betting.bet can show which bookmakers currently provide the feature and identify when availability changes. Bettors can then compare those terms alongside prices, extra places, promotions and other racing features before deciding where to place a bet.

BOG only provides you with value, not certainty, so whatever you decide to bet, always gamble responsibly. As much as we would all like an extra few quid in our pockets, betting should be treated as entertainment only.

If you think you need help, check out our responsible gambling hub, where you can find a wealth of information and support to help with any issues you may have.