Bookmaker promotion explained
Best Odds Guaranteed Betting Sites: Paid at the Bigger Price
Best Odds Guaranteed removes the one real risk of backing a horse early. Take 3/1 in the morning and the horse goes off at 9/2, the bookmaker pays you at 9/2. Take 3/1 and the horse is hammered into 2/1, you keep your 3/1. You are paid at whichever price is better for you, so there is no longer a reason to sit on your hands waiting for the market to settle. Below you will find how it works, which betting sites run it, the terms that decide whether your bet qualifies and the questions punters ask most.
Best Odds Guaranteed betting sites compared
4 of the 16 betting sites start BOG at 8am. 2 sites have unconfirmed start times. Sorted by start time, then betting site.
| Betting site | BOG starts | Covers | Cap on extra winnings | Restrictions |
|---|---|---|---|---|
| 36vegas | 8am | UK and Irish racing | Max £100 extra per bet | |
| BOYLE Sports | 8am | Best Odds Guaranteed – GreyhoundsUK and Irish greyhound racing | Max extra £50,000 per customer per day | |
| 8am | Best Odds Guaranteed – Horse RacingUK and Irish horse racing | Max extra £50,000 per customer per day | ||
| 8am | BOG: Keeneland Breeders' CupTo check | Customers: UK/IRE customers Qualifying stake: Any stake Minimum odds: N/A Reward: Paid at SP if bigger than the price taken Caps: Max extra £50,000 per customer per day online Opt in: No (automatic) Promo code: None Restrictions: All Keeneland races | ||
| Hollywood Bets | 8am | Best Odds GuaranteedBritish, Irish and South African horse racing | To check | |
| 8am | Best Odds Guaranteed – All British & Irish RacingBritish, Irish and South African racing | To check | ||
| Unibet | 8am | UK and Irish races | £25,000 max daily BOG return | |
| Betano | 9am | UK and Irish horse racing | To check | |
| Grosvenor Sport | 9am | UK and Irish racing | Max bonus £25,000 | To check |
| Talk Sport Bet | 9am | UK/Irish Horse Racing | To check | |
| BetAhoy | 10am | UK and Irish horse and greyhound racing | Max £100 extra per bet | |
| BetTom | 10am | Best Odds Guaranteed: All UK & Irish Greyhound RacingUK and Irish greyhound racing | Max £100 extra per bet | |
| 10am | Best Odds Guaranteed: All UK & Irish Horse RacingUK and Irish horse racing | Max £100 extra per bet | ||
| BrillBet | 10am | UK and Irish horse racing | Customers: Eligible customers Qualifying stake: Any stake Minimum odds: N/A Reward: Paid at SP if bigger than the price taken Caps: Max £1,000 extra per customer per day Opt in: No (automatic) Promo code: None Restrictions: Selected UK and Irish horse racing | |
| PricedUp | 10am | UK and Irish racing | Max extra £250 per race and £1,000 per day | |
| QuinnBet | 10am | UK and Irish racing | maximum benefit £150 per bet in the UK and €180 per bet in Ireland | |
| Virgin Bet | 10am | Best Odds GuaranteedUK or Irish race | max £50k per member per day | |
| 10am | Best Odds Guaranteed – UK & Irish RacingUK & Irish racing | Max £50,000 per day | ||
| DragonBet | 11am | UK and Irish horse racing | Customers: New and existing customers Qualifying stake: Any stake Minimum odds: N/A Reward: Paid at SP if bigger than the price taken Caps: Max extra £250 per race and £1,000 per day Opt in: No (automatic) Promo code: None Restrictions: Online only | |
| BetGoodwin | To check | UK and Irish horse and greyhound racing | Max £1,000 per bet | |
| CopyBet | To check | UK and Irish horse racing | To check |
Betting sites offering Best Odds Guaranteed
Every published Best Odds Guaranteed offer we track, with the operator's own significant terms shown in full.
Best Odds Guaranteed on UK & IRE Horse Races
Paid at the bigger price if the SP beats your odds.
Best Odds Guaranteed
The bigger of your price or the SP on UK and Irish racing
Best Odds Guaranteed
Get the best odds on your racing bets.
Best Odds Guaranteed – All Day, Every Day
Paid at SP if it beats your price on UK and Irish racing.
Best Odds Guaranteed
Paid at the bigger price on UK and Irish racing.
Best Odds Guaranteed
Paid at the bigger price on UK and Irish racing.
Best Odds Guaranteed – Just Got Bigger
Paid at SP if it beats your price.
Best Odds Guaranteed
Paid at the starting price if it drifts bigger
Best Odds Guaranteed – UK & Irish Racing
SP paid if bigger than your price.
Best Odds Guaranteed
Paid at the bigger price on UK and Irish racing.
Best Odds Guaranteed
Paid at the bigger price on UK and Irish racing.
Best Odds Guaranteed
Paid at the bigger price on UK and Irish racing.
Best Odds Guaranteed: All UK & Irish Greyhound Racing
Paid at the bigger price on UK and Irish greyhounds.
Best Odds Guaranteed: All UK & Irish Horse Racing
Paid at the bigger price on UK and Irish racing.
BOG: Keeneland Breeders' Cup
Best odds guaranteed on the Breeders' Cup at Keeneland.
Best Odds Guaranteed – Horse Racing
Best odds guaranteed on UK and Irish racing from 8am.
Best Odds Guaranteed – Greyhounds
Best odds guaranteed on UK and Irish greyhounds.
Best Odds Guaranteed – All British & Irish Racing
Paid at SP if it beats your price.
Best Odds Guaranteed
Paid at the bigger starting price on racing
Best Odds Guaranteed on UK & Irish Racing
Paid at SP if it beats your price on UK and Irish racing.
Best Odds Guaranteed – UK & Irish Racing
Paid at SP if it beats your price.
Prices still matter more than concessions over a season, so compare the same runner across betting sites before you place the bet, then check member promotions for the rest of the extras your account already qualifies for.
How Best Odds Guaranteed works
The mechanics are simple, and the details that trip people up are the qualifying window and the markets that count.
Back an early price
Take a price on the win market once the bookmaker's qualifying window has opened for the day, which may be from market open or from a set morning time.
Let the market move
Money, going changes, jockey bookings and non runners all push prices around between the morning and the off.
The starting price returns
If the horse drifts and returns a bigger starting price, the bookmaker settles your winning bet at that bigger price instead.
You keep the best of the two
If the horse shortens, you keep the early price you took. Either way you are paid at whichever price is better for you.
A worked example
You stake 20 pounds on a horse at 3/1 in the 14:20 at Ayr at ten in the morning. Word gets round that the yard fancies something else, the horse drifts, and it returns a starting price of 5/1. It wins. Without the concession you collect 80 pounds. With Best Odds Guaranteed you are settled at 5/1 and collect 120 pounds, an extra 40 pounds on one bet for doing nothing more than backing it early. Had the horse instead been backed into 2/1, your 3/1 would have stood and you would still have collected 80 pounds.
The concession only ever moves in your favour. You cannot be paid less than the price you took.
It rewards early opinion, so it suits punters who read the overnight cards rather than betting at the off.
Drifters are where the value sits, which makes bigger priced runners in open handicaps the natural fit.
18+ only. Promotion terms and conditions apply. BeGambleAware.org
What Best Odds Guaranteed paid at Betfred
Betfred racecard prices were recorded with timestamped trace times between 8:31am and 8:41am on 30 October 2026 for all 45 UK and Irish races, then compared with the official starting prices. Best Odds Guaranteed paid more on 20 of 45 winners, worth £403.97 extra to a punter with £10 on every winner.
44.4%
Winners paid more by BOG
20 of 45 winners went off bigger than the morning price
£20.20
Average extra per BOG winner
On a £10 win bet. Median £5.00, because a few big drifters lift the average
44.6%
Runners that drifted
195 of 437 runners. Back any of them at 8:30am and BOG would have paid the bigger SP had it won
£403.97
Extra returns, £10 win on every winner
+14.1% on morning price returns. £213.97 without Lost Features
£423.54
Each way bonus on place parts
47 of 126 horses that placed had drifted (£10 each way)
How much more bettors received with BOG
£20.20
Average extra per BOG winner
On a £10 win bet. Median £5.00, because a few big drifters lift the average
This average covers only the 20 winners whose starting price was bigger than their morning price, not all 45 winners or all 437 runners.
44.4%
Winners paid more by BOG
20 of 45 winners went off bigger than the morning price
£403.97
Extra returns, £10 win on every winner
+14.1% on morning price returns. £213.97 without Lost Features
£423.54
Each way bonus on place parts
47 of 126 horses that placed had drifted (£10 each way)
Why the average is higher than the median
The median extra was £5.00 on a £10 win bet. A few large payouts pushed the average up to £20.20, so that average is not the typical uplift on every winning bet.
For example, Lost Features at Down Royal 13:30 drifted from 14/1 to 33/1. BOG added £190.00 to the return on a £10 win bet. Removing this one result leaves £213.97 extra across the other winners.
Extra returns do not guarantee a profit
The £403.97 comparison assumes £10 on every eventual winner. It measures the price benefit, not a strategy that could identify those winners in advance or actual customer winnings.
In the separate test of £1 on every runner, BOG still produced a £110.91 loss, compared with £151.31 at morning prices. Losing bets still lose. Keeping a bigger morning price when a horse shortens is ordinary fixed odds protection, not an extra BOG payment.
The Betfred test covers 45 UK and Irish races across one day. Morning prices were captured between 8:31am and 8:41am. Win and each way figures are separate comparisons, not amounts to add together. Rule 4 deductions were not applied. These results do not establish a future average or apply automatically to other bookmakers.
What happened to the morning prices
Each runner's 8:30am Betfred price against its SP. A drifter went off bigger, so BOG pays the SP. A horse that shortened kept its bigger morning price, which is ordinary fixed odds, not a BOG benefit.
| Group | Drifted (BOG pays SP) | Unchanged | Shortened (morning price better) |
|---|---|---|---|
| Winners (45) | 20 · 44% | 3 · 7% | 22 · 49% |
| All runners (437) | 195 · 45% | 53 · 12% | 189 · 43% |
How big the moves were
Average change in the odds, as a share of the morning price's profit. 7/2 to 5/1 counts as +43%.
+56.9%
Average drift
−31.7%
Average shortening
+35.3%
BOG winners' odds boost
Book percentage averaged 115.2% on morning prices against 119.7% at SP, counting only horses that ran. The morning prices were the better value before BOG added anything.
What BOG is worth to a punter
The same bets settled three ways: at the 8:30am price only, with BOG (the bigger of morning price and SP), and at SP only.
| Bet | Morning price | With BOG | SP only |
|---|---|---|---|
£10 win on every winner Total returned, stakes included, across all 45 winners | £2,856.88 | £3,260.86 | £2,718.32 |
£1 win on every runner Profit or loss on 437 bets. BOG cuts the loss by about a quarter | −£151.31 | −£110.91 | −£165.17 |
£1 win on the 8:30am favourite Profit or loss on 45 bets, one per race. The morning favourite won 20 times | +£1.69 | +£7.59 | +£5.00 |
Where the prices drifted
Share of runners that went off bigger than their morning price, split four ways.
By morning price
Odds on shots drifted most often, but the money came from 9/1 to 20/1, where three BOG winners added most of the day's total.
- Odds on66.7%
- Evens to 3/150.0%
- 7/2 to 8/141.9%
- 9/1 to 20/145.0%
- 22/1+43.5%
By field size
Runners that actually started. Bigger fields drifted more often.
- 2 to 838.8%
- 9 to 1141.1%
- 12 to 1449.4%
- 15+50.0%
By time from timestamped trace to the off
The longer prices had to move, the more often they drifted, though the effect is small on one day.
- 3 to 5 hrs41.8%
- 5 to 8 hrs42.6%
- 8 to 10 hrs47.1%
- 10 to 12 hrs49.5%
By race type
Chases mostly shortened. Down Royal lost 21 non runners to the ground, which squeezed the remaining prices.
- Flat46.9%
- Hurdle42.7%
- Chase28.9%
- NH Flat56.3%
By course
Uttoxeter drifted most. Down Royal drifted least, for the non runner reason above.
- Uttoxeter56.3%
- Dundalk51.2%
- Newmarket47.9%
- Newcastle41.8%
- Wetherby38.9%
- Down Royal26.6%
Extra won by course
BOG extra on a £10 win bet on each winner. Down Royal's total is almost all Lost Features.
- Uttoxeter£60.99
- Dundalk£27.50
- Newmarket£5.25
- Wetherby£25.23
- Newcastle£82.50
- Down Royal£202.50
Every winner
Morning Betfred price against SP for all 45 winners.
| Time | Course | Winner | 8:30am price | SP | Odds change | Outcome | BOG extra (£10) |
|---|---|---|---|---|---|---|---|
| 11:35 | Newmarket | Dove Tale | 7/4 | 2/1 | +14.3% | BOG paid more | £2.50 |
| 12:05 | Newmarket | Solo Quest | 5/4 | 5/4 | 0.0% | Same price | £0.00 |
| 12:40 | Newmarket | Covet | 10/1 | 4/1 | −60.0% | Morning price better | £0.00 |
| 13:15 | Newmarket | Fiorella Princess | 20/1 | 20/1 | 0.0% | Same price | £0.00 |
| 13:45 | Newmarket | Siena Storm | 11/10 | 11/8 | +25.0% | BOG paid more | £2.75 |
| 14:20 | Newmarket | Aegean Prince | 1/1 | 10/11 | −9.1% | Morning price better | £0.00 |
| 14:55 | Newmarket | Devil's Brigade | 12/1 | 15/2 | −37.5% | Morning price better | £0.00 |
| 15:30 | Newmarket | Venetian Storm | 17/2 | 7/2 | −58.8% | Morning price better | £0.00 |
| 16:05 | Newmarket | Church Wedding | 9/2 | 4/1 | −11.1% | Morning price better | £0.00 |
| 12:35 | Uttoxeter | Hold The Serve | 4/9 | 4/6 | +50.0% | BOG paid more | £2.22 |
Biggest movers of the day
All runners, winners or not. A big drifter that loses costs the bookmaker nothing under BOG. A big steamer shows who the money was for.
Ten biggest drifters
| Horse | Race | 8:30am | SP | Finished |
|---|---|---|---|---|
| Rossnowlagh | Down Royal 13:00 | 66/1 | 300/1 | 8 |
| Heer's Sadie | Newmarket 16:05 | 28/1 | 125/1 | 14 |
| Gaineamh Min | Dundalk 18:00 | 22/1 | 80/1 | 7 |
| Jenny Spider | Dundalk 19:00 | 16/1 | 50/1 | 7 |
| Tribal Moon | Dundalk 20:30 | 15/2 | 22/1 | 7 |
| Gaelic Seer | Down Royal 16:20 | 18/1 | 50/1 | 5 |
| Palmezzano | Dundalk 20:30 | 12/1 | 33/1 | 9 |
| Masai Land | Newmarket 12:40 | 25/1 | 66/1 | 5 |
| No Hard Feelings | Uttoxeter 14:10 | 25/1 | 66/1 | 15 |
| Sights Unseen | Down Royal 13:30 | 10/1 | 25/1 | 8 |
Ten biggest steamers
| Horse | Race | 8:30am | SP | Finished |
|---|---|---|---|---|
| Dolly Drama | Uttoxeter 13:37 | 50/1 | 10/1 | 12 |
| Daydream Nation | Down Royal 15:45 | 50/1 | 10/1 | 5 |
| Flame Of Forest | Dundalk 19:30 | 66/1 | 14/1 | 13 |
| Mwafaq | Newcastle 18:45 | 16/1 | 7/2 | 4 |
| Chester Nimitz | Dundalk 20:00 | 33/1 | 15/2 | 9 |
| Matin Midi Et Soir | Down Royal 15:45 | 2/1 | 1/2 | 1 |
| Storm Eclipse | Newmarket 15:30 | 50/1 | 14/1 | 6 |
| Maya L'abeille | Uttoxeter 15:55 | 100/1 | 28/1 | 5 |
| Polepatrick | Down Royal 15:45 | 40/1 | 12/1 | 4 |
| Head For Home | Down Royal 13:30 | 18/1 | 11/2 | 4 |
How this was worked out
Morning prices come from Betfred racecards with timestamped trace times between 8:31am and 8:41am, all displaying the Best Odds Guaranteed banner. Results, SPs and non runners come from the official results file for the same test day.
Horses already out at the timestamped trace times, and reserves that didn't get a run, are left out. Every other runner counts once, so the base is the 437 horses that started.
BOG extra is £10 × (SP decimal odds minus morning decimal odds) for a winner that drifted, and zero otherwise. Each way place parts use the race's each way terms, dropped to 1/4 odds two places for fields of 5 to 7 and to win only below 5.
Rule 4 deductions are not applied. On the day they only touched Newmarket 12:40 and Newcastle 16:45, where neither winner drifted. Book percentage is the sum of the implied chances of the horses that ran.
This is one day of racing at one bookmaker, so single results such as Lost Features can swing the totals.
Why Best Odds Guaranteed is the most valuable racing offer
A free bet is one off. A price concession applies to every qualifying bet you place, every day of the season.
It pays on every bet
You do not opt in, claim anything or hit a turnover target. Any winning qualifying bet is settled at the bigger price automatically.
It removes early price risk
The traditional cost of backing early was watching your horse drift. That cost disappears, so you can act on an opinion the moment you form it.
It compounds over a season
A few extra points on a handful of winners each week adds up to far more than a one off sign up bonus ever returns.
It suits each way punters
The win part of an each way bet is normally covered, so drifters at bigger prices benefit twice over.
It rewards shopping around
Take the biggest early price you can find, then let the concession protect you if the horse goes off bigger still.
It is not a substitute for price
A bookmaker with short prices and the concession can still pay less than a bookmaker with a bigger board and no concession. Compare the price first.
Terms that decide your payout
Wording differs by operator, and these six clauses are where a qualifying bet is won or lost.
Qualifying window
Some bookmakers apply the concession from market open, others only from a set time on the morning of the race. Overnight prices are not always covered.
Win market only
The concession normally covers win singles and the win part of each way bets. Place only markets, forecasts and tricasts are usually excluded.
Meetings covered
Most operators cover UK and Irish racing. Some restrict it to UK only, and a few add selected international or greyhound cards as a separate offer.
Singles or multiples
Plenty of bookmakers limit the concession to singles. Where multiples qualify, each leg is settled at the bigger of the two prices.
Maximum benefit
Caps are common, whether per race, per day or per customer, and some operators pay the difference as a free bet rather than cash.
Exclusions
Ante post bets, bets placed with a free bet or bonus, cashed out bets, non runners and antepost specials are commonly excluded.
Best Odds Guaranteed questions answered
Answers drawn from the published terms of the bookmakers running the concession.
18+ only. Promotion terms and conditions apply. Always check the operator's own terms before betting. BeGambleAware.org