Odds Competitiveness
11/12The exchange heritage shows through in sharper pricing than most algorithm driven rivals, a real strength for value focused punters willing to shop around for the best number.

£10 Free Bet
18+ New Customers Only. Bet £10 and get £10 in free bets. Opt in to the promotion, register your account and place a £10 qualifying bet at min odds of evens (2.0). Your free bet will be credited after your qualifying bet has settled. Free bets are non-withdrawable and expire after 7 days. Max offer one per customer. Qualifying bets cannot be placed on a price boost. Full T&Cs apply
Updated 20 September 2026 · Betting Sites

£10 Free Bet
Fair name, fair offer. Opt in, register your Fairplay account and place a £10 qualifying bet at minimum odds of evens. Once it settles, £10 in free bets are credited, valid for 7 days. Price boosted selections do not count as qualifying bets, and free bet stakes are not returned with winnings.
74%
74/100 points (3.7/5)
Score breakdown
The exchange heritage shows through in sharper pricing than most algorithm driven rivals, a real strength for value focused punters willing to shop around for the best number.
Premier League fixtures reportedly carry over four hundred and fifty markets, deeper than several competitors, though racing markets only launched in May 2026 and still feel new.
In play functionality is strong on football thanks to the exchange pricing model, giving sharper live odds than books relying purely on their own trading.
There is currently no bet builder, a notable gap for a modern sportsbook and one that will put off punters used to building their own combined bets elsewhere.
No live streaming has been reported, a real gap next to bigger rivals and one worth knowing about if you like to watch what you are backing.
Cash out is available on sportsbook bets, standard in function, with the exchange side offering its own natural route to lay off a position instead.
Frequent odds boosts do appear for existing customers even if the calendar is not packed daily, giving some reason to keep checking back.
A still developing recurring promotions schedule is a fair criticism, this is a young sportsbook operation layered onto an established exchange rather than a mature promo machine.
Regular odds boosts are noted by users as a strength, a welcome touch for a brand still building out its wider promotions.
A clean twenty pounds for twenty pounds free bet match with a thirty day expiry, notably longer than most rivals give you to use it, so there is no need to rush a bet through.
No dedicated loyalty scheme has been found, the exchange product itself is really the loyalty draw for value hunters rather than points or tiers.
The same app handles both exchange and sportsbook, a mobile first build that feels sleek and modern, if still bedding in on the racing side.
Getting between exchange and sportsbook markets is straightforward, though finding your way around the newly added racing section still feels a little unfinished.
The slip handles exchange and sportsbook bets cleanly enough, though the racing interface has been described by reviewers as raw given how recently those markets launched.
Modern and mobile focused, with fast navigation praised by reviewers, one of the more contemporary feeling products among this year's UK launches.
Visa withdrawals were tested at around eighteen minutes in independent reviews, a genuinely quick turnaround that beats plenty of established names.
Debit cards, bank transfer, Apple Pay and Google Pay are supported, a reasonable spread though the newness of the sportsbook side means banking has less of a track record than older books.
Registration is mobile first and slick, reflecting a brand built from scratch as an exchange product before adding a conventional sportsbook in 2025.
ID checks run through standard UKGC processes under licence number 58718, with Bruin Capital's backing lending some institutional weight to a still developing brand.
Operated by Fairplay Exchange Limited under UKGC account 58718, backed by US investment firm Bruin Capital, giving it more institutional backing than most brand new sportsbooks.
There is no live chat, a real weakness on a modern sportsbook, with phone, email and social media the main routes instead.
Betting tools and stats are minimal at Fairplay, so research has to be done elsewhere.
Exchange and sportsbook sit inside the same app and account, an unusual and genuinely useful setup letting you flick between peer to peer and traditional fixed odds markets.
Deposit limits, time outs and self exclusion tools are all present and standard for a UKGC licensed operator.
No live promotions listed right now.
We have not verified Fairplay's deposit methods yet. Check the cashier in your account for the current list.
Fairplay covers the sports UK punters bet most, including football, racing and tennis, alongside a long list of niche leagues and specials.
Headline markets
6 priced up
More sports
14 priced up
How the Fairplay apps compare on iPhone and Android, with the store ratings, download details and the features you get on each platform.
iOS app
App Store
81 ratings on App Store
Android app
Google Play
20 ratings on Google Play
Fairplay's iPhone and Android apps offer the same sportsbook, sweepstakes and racing markets. The iPhone app supports Face ID sign in while the Android app adds fingerprint sign in and Google Pay deposits.
We are still verifying the customer support channels at Fairplay.
Proprietary safer gambling score
58%
7 of 12 tools
Average
Meets basic standards but has notable gaps
Poor
Concern
Average
Great
Elite
Free help & support
GamCare
Free treatment, advice and the National Gambling Helpline (0808 8020 133).
Gordon Moody
Residential and retreat treatment for severe gambling addiction.
GambleAware
Independent advice, tools and signposting to local support.
GAMSTOP
Free national self-exclusion from all UK licensed gambling sites.
National Gambling Helpline
24/7 confidential support on 0808 8020 133.
–/5
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Everything factual in this review is checked against official pages and the public licence register. These are the exact pages we used.