Analysis
The 100 Point Expert Review
Alongside the category testing above, every bookmaker is reviewed by our own team out of 100, with the score split across five weighted areas. The rating is set against the scores left by verified customers, so a bookmaker cannot rely on either one alone.
How the 100 points are divided
Betting30Promotions30Usability20Payments10Customers10
The full breakdown of every criterion and its score is on the how we rate betting sites page.
What it decides. The overall order of the ranking above and the expert score on every brand review, set against customer ratings out of five.
Why it helps you. One score across five areas lets you compare bookmakers at a glance, and because it is always set against what verified customers left behind, a site cannot coast on marketing alone.