The Best Free Bets and Betting Offers for Royal Ascot 2024

Claim the most generous Free Bets, BOG, Extra Places and other betting offers ahead of Royal Ascot 2024!

Ascot 2024: The Best Free Bets and Betting Offers!
Ascot 2024: The Best Free Bets and Betting Offers!

Royal Ascot is one of the most highly anticipated horse racing events in the UK. This year, the renewal will be held on Tuesday 18th – Saturday 22nd June. Like every year, Ascot will host 36 races over the 5-day event, eight of which are Group 1 races. Being such a vital event in the horse racing calendar, Ascot understandably draws the attention of a huge community of UK bettors.

Here at, we are focused on giving Ascot bettors the best racing experiences possible. This is why we are passionate about profiling the best free bets and betting offers ahead of this royal event. Below, we have shone the spotlight on the top bookies along with the Ascot offers that they are currently promoting.

Betfred - BOG

Betfred is highly associated with Royal Ascot, being the Official Sponsor of the revered event. To maximise their sponsorship, the betting site promotes a strong selection of promotions specifically geared at horse racing bettors, one of which is BOG on all Ascot races. BOG (Best Odds Guaranteed) allows punters to optimise the best potential returns for their bets. When having BOG, punters' winnings will be paid out at the best price if the starting price is higher than the odds they originally took. In an attempt to generate new business and welcome fresh players in time for Royal Ascot 2024, Betfred is also offering a chunky welcome free bet to the tune of £50. Punters will need to deposit and bet £10 to claim this offer.

10bet - 5 On Top!

10bet is a UK betting site that has proven incredibly generous in recent times, especially for horse racing bettors. Whether you are looking to bet on big meetings like Ascot and Cheltenham or a low-key weekday race at one of Britain's 59 racecourses, 10bet can offer immense value for money.

To capitalise on the betting interest shows towards Ascot, 10bet has launched a £5 free bet offer for punters that bet £40+ on horse racing. Like all horse racing betting offers, there are stipulations and requirements. The initial bet of £10 needs to be made at odds of at least 1/1 (2.0). Other terms and conditions apply, so be sure to read them thoroughly before claiming this offer.

William Hill - Ascot Extra Places

We simply cannot talk about great Ascot offers without mentioning William Hill, the King of Sportsbooks! William Hill is one of the many British bookies that hike up their offers in the hours prior to the start of the event. But, that does not mean Ascot offers cannot be accessed now! To get players geared up, William Hill is already promoting Extra Places deals. With each-way betting being highly popular for highly competitive races like the Gold Cup, Extra Places offers are hugely in demand. So, if you are not currently a William Hill customer, we highly recommend creating an account now! New players can also bag a new player bonus of £30. A £10 deposit requirement applies here.

Unibet - Boosted Odds with Price Boost & Super Boost

If you know Unibet, you will know about their consistent delivery of tempting horse racing promotions., being one of the few horse racing online betting sites that rewards new and existing players. Well, this only intensifies as the Royal Ascot comes around. Unibet is currently offering a unique offer that combines numerous advantages for racing fans. Plus, the deal will run long past Ascot! Here is how this particular offer works:

Choose a certain horse or the entire field and Unibet will provide you with a bigger price for your first bet on the horse/horses. Here are the instructions to follow:

  • Add your selections to your Unibet betslip
  • Enter your stake
  • Place your bet
  • Once you have placed your first bet on either the individual horse or on the race, the elected runner(s) will return to the original price for any further bets

Betgoodwin - Free Bet up to £100 if Your Ascot Pick is Beaten by a Nose

Betgodowin is a betting site focused on horse racing markets. While other markers are covered, horse racing is undoubtedly the highlight sport. The company behind the betting site started out as an on-course betting provider, being heavily associated with the sport and recognised in the horse racing world. In order to attract new and existing punters, Betgoodwin has launched a series of PERMANENT racing offers, all of which are able to be used on your 2024 Ascot betting selections.

With Royal Ascot 2024 involving the country's most established horses, jockeys and trainers, competition is always tough, with many races being won by a nose. This can be a frustrating eventuality if you have backed a horse that is just pipped at the post. To counteract this, Betgoodwin gives players free bets up to the value of £100 if their chosen Ascot horse is beaten by a nose. The minimum stake to qualify for this offer is £10, or a £10 each-way bet.

Nags Bet - £10 Free Bet for New Racing Punters

Like Betgoodwin, Nags Bet is a racing-themed betting site that is going all out in the lead-up to Royal Ascot. As a relatively new betting site, Nags Bet is attracting players through generous odds and its healthy welcome offer. If you are looking at using a new betting site for this year's Ascot flutters, Nags Bet comes highly recommended. Create a new player account ahead of this year's renewal and enjoy a £10 free bet to get started with. This is a matched free bet offer, so a £10 deposit and bet will be required before the bonus is added to your bankroll.